With sport acting as the catalyst for 72% of total investment.
Sponsorship isn’t a mirror reflecting who you are, but a graft of the values your brand needs to win.
A four technical steps guide to design an activation that builds reputation and tangible assets, for brands.
Too often, sponsorship deals are reactive rather than proactive: they are the result of personal affinity or routine, rather than a data-driven brand strategy.
Back to normal? Not quite yet… 2021 again showed a certain degree of normality.
Beyond the colours and brand logo exposure and time extension of the agreement, sponsorship is a matter of building consumer trust by maintaining high ethical standards.
We support you and strongly suggest brand sponsor and team to add investment on activation and leverage to take sponsorship to the next level by producing things that nobody else can say and represent instead of your brand or team. Be unique.
Getting people to join your brand involves more than merely impressions. It requires marketers, or the agency, to create the desire for customers to personally identify with your product or service and select it among alternatives, again and again.
Motorcycle racing, competition and development: disciplines on two wheels since the origins.
Sponsor Square is new independent sponsorship agency born in 2020 with experience in advertising, market research, media and communication for motorsport ready to support small and medium brands and teams for enhancing their present projects in sport motorcycling.