SPONSOR SQUARE
Place your brand for activation.
Sponsorship Activation. Strategic Positioning.

We assist you in determining whether sponsorship is the correct strategic marketing tool to use and whether any current sponsorship activity is appropriate for your target audience and is working effectively towards your business goals.

When your experiences are aligned, people believe in your brand.

activation
Sport Marketing.
Creative Design.

Sponsorship is becoming very much more from being viewed as a subset of advertising that sold logos, exposure, cost per thousands and impressions.
We moved into a much more creative phase where brands could build or reinforce business perspectives.

Best companies are viewing sponsorship as part of building their brand not an isolated activity itself.

branding

Start from the evaluation.

It is never too early to start thinking about how your sponsorship might be evaluated, both at the end of the sponsorship and at the key milestones along the way.
01.
Evaluation planning & objectives

It is essential the evaluation planning is left no later than the contract negotiation phase. Because any critical data and sponsorship’s objective required from the parties could be written into the final agreement.

02.
Strategy & development

A sponsorship strategy is often the result of a change in business priorities or marketing direction and these are the two imperatives to guide the sponsorship investment decision.

03.
RESEARCH & ASSESSMENT

Formal performance discussions and post investing reviews are essential to identify, capturing and implementing new ideas to improve outcomes in the future.

CONSULTING services
SERVIZI_MarketResearch
MARKET ANALYSIS

It is a valuable source of information that will enable you to gather the context of sponsorship and to ensure the strategy is absolutely fit for your purpose. Know more

SERVIZI_Sponsorship_Planning
SPONSORSHIP PLANNING

Planning in the context of the sponsorship process begins with establishing whether a new sponsorship is essential to achieve the desired outcomes. Know more

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AGREEMENT DEFINITION

We support you to prepare the whole checklist of considerations for drawing-up the contracting process. Know more

SERVIZI_Brand_Stature
BRAND STATURE

Central to an effective sponsorship strategy is a clear analysis, understanding and definition of your organization’s brand positioning in the marketplace. Know more

SERVIZI_Activation_Planning
ACTIVATION PLANNING

The key ingredients of successful sponsorship activation: assets, resources, channels, target audience and objectives. Know more

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CONTENT PRODUCTION

For some brands it may be smells, taste, touch that evoke the brand’s presence and take the audience in the key message the sponsorship is aiming to communicate. Know more

SPONSORSHIP IMPACT EVALUATION

It is essential that an evaluation blueprint for a sponsorship is created in advance of implementing the entire program.

So results can be tracked and if necessary adjustments can act to optimize returns.

Is your sponsorship SET FOR MEASURING ROI?
85%
of sponsorships are based on financial estimation of the media value brand exposure.
EVALUTATION METRICS
There are specific types of sponsorship impact you can measure and differentiate: discover more
The media coverage or the financial estimated media value is an input
0%
Changes in the target audience's attitude in an output
0%
Sales value linked to sponsorship activity is the king of all outcomes
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