We assist you in determining whether sponsorship is the correct strategic marketing tool to use and whether any current sponsorship activity is appropriate for your target audience and is working effectively towards your business goals.
When your experiences are aligned, people believe in your brand.
Sponsorship is becoming very much more from being viewed as a subset of advertising that sold logos, exposure, cost per thousands and impressions.
We moved into a much more creative phase where brands could build or reinforce business perspectives.
Best companies are viewing sponsorship as part of building their brand not an isolated activity itself.
Start from the evaluation.
It is essential the evaluation planning is left no later than the contract negotiation phase. Because any critical data and sponsorship’s objective required from the parties could be written into the final agreement.
A sponsorship strategy is often the result of a change in business priorities or marketing direction and these are the two imperatives to guide the sponsorship investment decision.
Formal performance discussions and post investing reviews are essential to identify, capturing and implementing new ideas to improve outcomes in the future.
It is a valuable source of information that will enable you to gather the context of sponsorship and to ensure the strategy is absolutely fit for your purpose. Know more
Planning in the context of the sponsorship process begins with establishing whether a new sponsorship is essential to achieve the desired outcomes. Know more
We support you to prepare the whole checklist of considerations for drawing-up the contracting process. Know more
Central to an effective sponsorship strategy is a clear analysis, understanding and definition of your organization’s brand positioning in the marketplace. Know more
The key ingredients of successful sponsorship activation: assets, resources, channels, target audience and objectives. Know more
For some brands it may be smells, taste, touch that evoke the brand’s presence and take the audience in the key message the sponsorship is aiming to communicate. Know more