Place your brand for activation
We assist you in determining whether sponsorship is the correct strategic marketing tool to use and whether any current sponsorship activity is appropriate for your target audience and is working effectively towards your business goals.
When your experiences are aligned, people believe in your brand.
Sponsorship is becoming very much more from being viewed as a subset of advertising that sold logos, exposure, cost per thousands and impressions.
We moved into a much more creative phase where brands could build or reinforce business perspectives.
Best companies are viewing sponsorship as part of building their brand not an isolated activity itself.
Start from the evaluation.
It is never too early to start thinking about how your sponsorship might be evaluated, both at the end of the sponsorship and at the key milestones along the way.
It is essential the evaluation planning is left no later than the contract negotiation phase. Because any critical data and sponsorship’s objective required from the parties could be written into the final agreement.
A sponsorship strategy is often the result of a change in business priorities or marketing direction and these are the two imperatives to guide the sponsorship investment decision.
Formal performance discussions and post investing reviews are essential to identify, capturing and implementing new ideas to improve outcomes in the future.
An industry survey gauging the health and confidence of leading sponsorship organisations across Europe and giving insights into the response of major sponsors.
We support you and strongly suggest brand sponsor and team to add investment on activation and leverage to take sponsorship to the next level by producing things that nobody else can say and represent instead of your brand or team. Be unique.
Getting people to join your brand involves more than merely impressions. It requires marketers, or the agency, to create the desire for customers to personally identify with your product or service and select it among alternatives, again and again.