Feeling as one, to win
SPORT SPONSORSHIP STUDIO
We work to show sponsorship is a dynamic tool to use combined with the activation plan, that goes far beyond the formal agreement and brings results to your brand image exposure for growth.
Sponsorship is becoming very much more than just being viewed as a subset of advertising that sells logos, exposure, cost per thousands and impressions.
We moved into a much more creative phase where brands are able to reinforce their business perspectives and differentiate from their competitors.
Top companies use sponsorship as a powerful marketing tool to build and support their brand strategy as a whole, with not using it as an isolated branded content activity itself.
Start from the evaluation.
Whether it’s at the end of the sponsorship or at the key milestones along the way, it is never too early to start thinking about how you will evaluate your sponsorship.
It is essential that your evaluation planning is left no later than the contract negotiation phase. That’s because any critical data and sponsorship’s objective required from the parties, could be written into the final agreement.
A sponsorship strategy is often the result of a change in business priorities or marketing direction, and these are the two imperatives to guide the sponsorship investment decision.
Formal performance discussions and post investing reviews are essential to complete the sponsorship process. The key for capturing and implementing new ideas to improve outcomes in the future.
Back to normal? Not quite yet… 2021 again showed a certain degree of normality.