We want to define our Studio like the glue that keep union, balance and strong motivation between the two in the sponsorship project.

Studio defines actually what we are now. Studio definition applies to our working method and to the key areas of our expertise: professional and qualified knowledge in marketing, sponsorship, communication and consumer market research.

Sponsor Square is a new independent consultancy disposable to initiate collaboration with all brands which are approaching sponsorship for a ‘good fit’ finding purpose within road racing professional sport.


Enhance brand’s equity directly through advertising campaigns and indirectly through promotions such as cause championing or event sponsorship.

Sponsor Square is specialised in consumer market research and analysis. We do combine it with creative advertising and design of communication. We study social and demographic trends to offer our clients support for designing profitable matches with sport properties. And we work to create value beyond the sport competition with long term brand strategy.

Sponsor Square may be employed for one, or for all, of the following reasons:

  • To increase the size of your sponsorship team
  • To augment the skill set of your internal sponsorship team
  • To provide you an independent and more knowledgeable view of the sponsorship industry
  • To conducting an audit on current activities and/or assisting in the selection of new properties or relationship and determining values and threats
  • To draw up your brand sponsorship policy and establish a focused strategy according your business goals
  • To set a monitor of results on your current activation program or start setting a custom activation program for your existing sponsorship 

In motorsports, a brand company can market to everyone at the same time if the ‘good fit’ has found the right assets and focuses on the fan’s emotional connection to racing. That’s where the rider or the racing team come in. As brand ambassadors they are physically the emotional connection to fans. It is our job for fulfilling this with the brand’s story.

 Sport racing scenario, source of emotional connectivity.
Sponsorship, tool for brand placement and be protagonist of the connection.
Studio, planner and storyteller for keeping active the connection.

We study, understand and help planning sponsorships from both perspectives. Sponsor Square is new as independent with experience in marketing planning for sponsors and with the knowledge organisations look for to differentiate themselves. 

You can’t do the same old thing as everyone else and expect to be unique. One of the really important thing is make sure of your marketing and business objectives are aligned with sport connection and start doing something different from your past action and diverse from the others sponsors.

Sometimes different can be ugly, we have to be focused. Different can be weird and stupid. But you need to do something different. In my experience, business have to start trends and lead the trends.  You can’t be asking, “What’ everybody else doing?”

If you look at the motorsport sponsorships, almost all amateur riders are doing the same thing – they put logos on their hoodies, their helmet, their race suits, their website, their hero cards, and social media. Riders or teams with more fundings may also print posters and produce video or present live stories on digital owned media platforms. All of these teams are doing exactly what all the other teams are doing, offering logo exposure in exchange of support. We support you and strongly suggest brand sponsor and team to add investment on activation and leverage to take sponsorship to the next level by producing things that nobody else can say and represent instead of your brand or team. Be unique. 

The racing team’s efforts can always be successful whether or not they win. They are part of the system of values which is the ‘perfect fit’ with the brand sponsor. All contents Sponsor Square can produce for your sponsorship come from studies, knowledge, analysis and are custom made on each single relationship program with the aim to maintain profitable connection with the fans and the entire target audience. 

If you want to know more about how content producing and creative communication design can make your relationship different write to info@sponsorsquare.com

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