S like sport MOTORCYCLING.
Disciplines on two wheels, since the origins throughout passion, competition, technology, research and development.
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Motorcycle racing, the sport enjoyment and competitive use of motorcycles, a sport practiced by both professionals and amateurs on roads, tracks, closed circuits, and natural terrain.

 

In 1904 the Fédération Internationale du Motocyclisme – renamed the Fédération Internationale Motocycliste [FIM] in 1949 – created the international cup, joining five european nations: Austria, Denmark, France, Germany, and Britain.

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Sport Motorcycling represents the ground base for Sponsor Square. We work for brands involved into the national and international road racing sporting programmes.

Motorcycle racing in North America began in 1903 with the formation of the Federation of American Motorcyclists in New York City. By 1924 this society evolved into the still-active American Motorcycle Association. Since 1937 the Daytona 200-mile (320-kilometre) race has been the leading U.S. race. It is held on the same road circuit used for the 24-hour Daytona auto race. Grand Prix racing (in the sense of being a major event in the country in which it is held) for motorcycles started in the United States soon after auto racing resumed after the end of World War I. The Belgian motorcycle-racing Grand Prix dates from 1921, while Germany began motorcycle Grand Prix racing in 1925, and the Dutch Grand Prix started that same year.

The most famous of all European motorcycle races became in the fifties with Tourist Trophy (TT) where lots of manufacturers came into sport competition to win the race title. The first TT race took place in 1907 on the Isle of Man, on a course that was the world’s most famous for many decades thereafter. Due to several serious accident during the race and the critical security conditions, the Snaefell Mountain Course is still one of the most suggestive european motorcycling race annual event but it is out of the FIM sporting program. There are about as many forms of motorcycle racing as there are of auto racing.

The main on two wheels are:

  • Road Racing
  • Motocross Racing
  • Enduro Motorcycling
  • Trial Motorcycling
  • Speedway and Ice racing
  • Hill Climbing Motorcycling
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Road races are held on closed circuits, parts or all of which may be public roads. The motorcycle road-racing world championships was established in 1949.
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Motocross is the off-road race world leading category, consisting of a specified number of laps over a closed course laid out on rough, natural terrain.
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Enduro motorcycle racing is part of the off-road sporting events. It started in 1990 as World Championship, replacing the European Enduro Championship.

Road races are held on closed circuits, parts or all of which may be public roads. The motorcycle road-racing world championships was established in 1949. In these races, motorbikes were divided into diverse classes based on engine displacement, from 50 cubic cm (3 cubic inches) up through 125, 250, 350, 500, and 750 cubic cm. Local, national and international teams and organisations started all over the world competing their own road-race meetings schedule throughout the years.

Modern times the Fim World Championship Grand Prix includes three categories of prototypes: Moto3 250cc 4 stroke, single cylinder; Moto2 – official engine; MotoGP 1000cc 4 stroke, maximum 4 cylinders.

The sport racing panorama today presents many and varied international racing meetings which are functional for growing young talents towards the greater global competitiveness. Europe, Asia, Arabic, Australia and America are protagonists and first hand involved in significant racing annual season calendars that are TV broadcasted and digitally hosted on websites and social media channels curated by official organisation with large participation of users plus unofficial web profiles sustained by brands, technical sponsors, fans, consumers and motorcyclists. 

Sport National Championships are under the single national federations. National Championships, Sport Trophies and Category Cups line up on the grid, yearly in almost any nations worldwide, a crowded number of private and professional riders which compete for the title by the name of values and qualities that are naturally inherited from the sport motorcycling. 

Synonyms of Motorcycling racing and competitions are about two great areas of values and meaning: sporting rules and technical development. Both of these two concepts involves attitude, approach and behaviour from one side and knowledge, research and competences on the other. Everyone access to the racing circus firstly realise itself that fair play, commitment to results and passion are the unique qualities which are vital and essential to have for being part of sport motorcycling nowadays. 

All together values and qualities build the first base where athletes, teams and organisations can make the difference and reach strong results by planning choices and strategic activation moves. Then training and continuous evaluations on progressions ensure the protagonists a good way to maintain or improve their performances on visibility and media exposure with return on investment.

Motocross is the off-road race world leading category, consisting of a specified number of laps over a closed course laid out on rough, natural terrain. Motocross racing was introduced in Great Britain and on the European continent in the late 1940s and early ’50s, and by the ’60s it had become a popular spectator sport. It was demonstrated in North America in the 1960s, and the first regularly scheduled series of motocross events there was held in 1970.

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Enduro motorcycle racing is part of the off-road sporting events. It started in 1990 as World Championship, replacing the European Enduro Championship, which had been contested since 1968. It is run under the FIM and consists of around eight or nine Grands Prix spread around the globe. These events are split into two days (and two different races), from which points towards the world championship are awarded.

Motorcycle trials competition, which date back to pre-World War I days, are relatively slow, on-and-off highway events of long duration in which speed is not a determining factor. 

Speedway racing, which came into being in the early 1920s in Australia, is conducted on short, flat oval dirt tracks for short distances. The machines used are ultralightweight, with small fuel tanks and small brakes.

Motorcycle drag racing is an American event dating from about 1950. This type of racing consists of a series of acceleration, or top speed, contests, each between two racers, on a straight, smooth-surfaced course that is one-quarter mile long. 

Motorcycle ice racing started in Scandinavia in the 1930s and has spread to other temperate-climate countries. It is held on ovals on frozen lakes or on ice-covered stadium tracks, and the bikes use spiked (studded) tires. 

Motorcycle hill climbs are uphill-road races in which each rider races against the clock, and only one machine is in motion at any time.

Sport Motorcycling represents the ground base for Sponsor Square, we work for bring brands onboard to the national and international road racing sporting programmes in order to explore how shared values can generate new opportunities and enlarge your brand exposure with the main goal to consolidate your long term business objectives.

If you are keen to know more about a single road racing championship program write to info@sponsorsquare.com we get back to you on our best from sponsorship vision.

Image courtesy and any commercial rights reserved to: 
©NunoLaranjeira – Motocross
©DarioAgrati – Enduro
©NunoLaranjeira – Speedway
©PepSegales – Trial
©DavidReygandeau – Ice Speedway
©RallyZone – Rally
©LukasSwiderek – RoadRacing