ENABLE
YOUR TRUE
POTENTIAL.
EXTEND THE IMPACT OF LIVE EVENTS
Sponsorship should go beyond the field, track, or event itself. Strategic activation transforms live moments into ongoing engagement, reinforcing brand values across multiple channels.
This approach turns sponsorship into a continuous marketing driver, creating meaningful audience connections and delivering measurable, lasting impact.
TYPES OF SPONSORSHIP
There are a huge variety of sponsorship opportunities in the marketplace. These range from multi-milion Euro sporting events, such as the Olympics or FIFA World Cup, to local community activities. This allow virtually any company the opportunity to find a sponsorship to meet their needs.
With so many sponsorship options, proposals and opportunities available, choosing the right one can be challenging for any company. This is why setting clear priorities becomes essential.
OBJECTIVE SETTING Establishing clear objectives prior to undertaking sponsorship is essential at two stages:
- how use of sponsorship will help your organisation to achieve its business and marketing goals.
- relate specific objectives to the sponsorship once the company as selected it for implementation.
SPONSORSHIP POLICY
It represents best practice, it is a management document for internal circulation and set out terms of reference for those given responsibility for sponsorship management within a sponsoring company.
A sponsorship policy will outline how it approaches sponsorship within its overall business context and should includes: a situation analysis, the management process, objectives, financial accountability, corporate requirements or restrictions, the evaluation method and review.
SPONSORSHIP STRATEGY
If a sponsorship policy is a company’s rule book, strategy is what turns those rules into action. Using the Sponsor Square® 5-Phase Method, we help Italian brands make sponsorship a strategic, active, and measurable part of their marketing mix.
A brand with a sponsorship strategy has purpose, direction, trust, collaboration, creative ideas, and flexibility.
Does your investment plan already include one?
Fill out the form for a complimentary consultation and discover how sponsorship can drive real impact.
SPORTS SPONSORSHIP STUDIO
Place your brand for activation.