How is sport sponsorship action made by? Are money support or investment everything to keep a valuable sport business relationship up to life?

Sport is widely recognised as one of the strongest driver for creating people engagement. It is action with passion inclusion which attract attention on single event or over the entire discipline instead of claim for getting attention. Action, objectives, training, performance, research, upgrading, technology, new trend developments, vision and commitment to always move a little bit further against the limit, moreover, determination, design and method are together the bunch of areas Sponsor Square intends to experience with all people who look for to sustain business progression and work for improvement.

The sponsorship agency plays a fundamental role in the long term relationship between the sponsor and the sport rights-holder or the sponsee. In set of three they perform professional sponsorship with focus on results and activation planning. In pair with the sponsor more often, the agency holds the responsibility of any valuable content for creating the highest possible fans and consumer engagement around the whole project. The main objective for a sponsorship agency is to offer a structured action plan to its client and make it part of the final agreement between the investor and the rights holder.

Sport sponsorship represents today a valid alternative to advertising and classic PR tactics for all brand companies who want to improve their strategy in medium-long period of time but also for the ones who needs to renew a long lasting relationship with new contents and refocused goal.

Primarily Sponsor Square positions itself into the sport marketing consultancies with the aim to support all business companies who believe in sport’s values and need to enhance their current investments in sport motorcycling.

In professional sponsorship, the agency is prepared for supporting business models to make their own strategic choice about the financial investment and for providing clients creative and insightful contents. The activation program is the key ingredient the agency is named to nurture during the entire life of the sponsorship agreement, in order to keep the right live energy between sponsor and sponsee.



As further added value, in professional sponsorship, the agency enables tracking monitor and strategic analysis for all the activities planned as entire sponsorship activation plan. This is the only way to tag results and calculate the value for money against the objectives previously set, beyond having results from media evaluation for time and space logo’s exposure.


Giovanna Casa
Founding director

As a result of this, Sponsor Square in its role of sport marketing professional gives the sponsorship investors strategic support and advisory services to build:


MARKET SCENARIO, the big picture of sponsor competition in motorsport with focus on motorcycling, national and internationally wise both as per media figures and time schedules for image exposure.


ACTIVATION PLANNING, a unique and insightful editorial plan with activities on marketplace, aimed to reinforce connection between brands and consumers, centred to spread the motorcycling sport value system.


ROO and ROI, periodic data report of any input, output and outcome generated from the multimedia activation strategy.

Sponsor Square is new independent sponsorship agency born in 2020 with experience in advertising, market research, media and communication for motorsport ready to support small and medium brands and teams for enhancing their present projects in sport motorcycling.

It is only by taking a broader perspective that brands can expect to unlock the true value sponsorship and using it to drive revenues, strengthen relationships with specific target audiences and also enhance brand attributes such as reputation, relevance and the overused concept of brand awareness.

If you want to know more about what Sponsor Square can initiate for your sponsorship and for your brand, get in touch with us at

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