“Can you imagine or describe your company brand vision, does your company have a clear brand personality, what kind of image profile does your brand have or where is your company positioned in the marketplace, both against the main competitors and alongside the other brands, no matter how strong or small they are.”
We offer you an intuitive method to keep all this information organised apart and updated to your latest brand design advancement.
The brand stature is a measurement. We decided to offer our client a system for having a unique information archive where to place and where to find everything about their own brand: from their brand identity, colours and design applications, to the guidelines for communication, till the tracking list of investments a company decides to implement to strengthen their brand equity.
A clear understanding of your company brand positioning guarantees you to plan strategy and activation more safely. We can assist you with brand stature measurement and for keeping your brand information time updated. Results from your brand stature give to you data and information to focus on:
- pointing out SMART business objectives;
- ending up with the right budget allocation;
- identifying the timescale your organisation is aiming to work with,
for implementing the entire sponsorship strategy within its own wider marketing plan.
To track your brand exposure we will therefore start from the brand positioning. To then proceed with the comparison between the current internal communication and the external market environment.
Some data is already available from your marketing team while extra data should be detected via specific web researches, data banks or trade associations. For more accurate results, a custom market research planning represents then the most valuable information sources to consider for beginning.
As consultancy Studio, we proceed to set the key questions list for you to start, then we specify your brand stature at present and finally we could focus on your brand positioning.
Brand Stature represents an exclusive reference for measuring the brand image for sponsors and sponsee, useful for trying to simulate the external context of brands investors in sponsorship within the professional motorsport. And allow players to make the right evaluation to ensure that the strategy is absolutely fit for the brand purposes.
Let’s meet and discuss together how to start measuring your brand stature.
START TO RATE YOUR BRAND STATURE TODAY
