Visibility is just a vanity metric. True ROI lives where your brand’s DNA meets the sport’s core values. Don’t just occupy a space—earn your place.
A brand sponsor must put in place a decision-making process which clearly outlines suitable selection criteria against which potential sponsorship can be identified and evaluated.
The latest results of the ESA Sponsorship Sentiment Tracker (SST) showed a minimal rise in confidence in the health of the industry, returning to Wave 12’s score of 7.5 out of 10 in Wave 14.
An industry survey gauging the health and confidence of leading sponsorship organisations across Europe and giving insights into the response of major sponsors.