Brands, rights holders and agencies are all feeling more confident than at any point since lockdown started. The European Sponsorship Association’s Sentiment Tracker shows confidence at all three levels, across both the United Kingdom and continental Europe in third wave of industry-wide survey.

The European Sponsorship Association has today revealed the third wave of results from the ESA Sponsorship Sentiment Tracker, an industry survey gauging the health and confidence of leading sponsorship organisations across Europe and giving insights into the response of major sponsors.

We will follow with further comments in the next upcoming days.

The fourth wave is already programmed for revealing further data results on end-summer.

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“As more events return, new sponsorship deals being agreed and tentative plans for fans to return to stadiums are laid out, there are encouraging signs for the sport and entertainment industry. Importantly, with so many major events on the horizon, a confident sponsorship industry can play a role in the a wider economic recovery.”

ESA Chairman A. Wastlake