{"id":4277,"date":"2020-07-08T15:29:22","date_gmt":"2020-07-08T15:29:22","guid":{"rendered":"https:\/\/www.sponsorsquare.com\/non-categorizzato\/s_studio_design_execution\/"},"modified":"2022-04-14T08:13:49","modified_gmt":"2022-04-14T08:13:49","slug":"s_studio_design_execution","status":"publish","type":"post","link":"https:\/\/www.sponsorsquare.com\/it\/branding-it\/s_studio_design_execution\/","title":{"rendered":"S like STUDIO"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1548848384161{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1548851030227{padding-right: 45px !important;padding-left: 45px !important;background-color: #f0f3f2 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-6 vc_col-sm-offset-0&#8243;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69e34cd83c821 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-69e34cd83c821\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_single_image image=&#8221;3797&#8243; img_size=&#8221;&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_outline&#8221; css=&#8221;.vc_custom_1595491990827{padding-top: 15px !important;}&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69e34cd83c85e {margin-top: 10px !important;}<\/style><div id=\"thegem-divider-69e34cd83c85e\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<span style=\"font-weight: 400;\"><em><strong>Studio<\/strong><\/em> defines what we are now. The classic definition for a professional Studio applies to our working method and to the key areas of our expertise: marketing, sponsorship, business communication and consumer market research. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sponsor Square is a new independent consultancy, disposable to initiate collaboration with all brands which are approaching sponsorship for a \u2018good fit\u2019 finding purpose within road racing, national and international sport programmes.<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69e34cd83c87b {margin-top: 90px !important;}<\/style><div id=\"thegem-divider-69e34cd83c87b\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][vc_column css=&#8221;.vc_custom_1645035745716{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-image: url(https:\/\/www.sponsorsquare.com\/wp-content\/uploads\/2019\/01\/2-6.jpg?id=1048) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-6 vc_hidden-xs&#8221;][vc_single_image image=&#8221;3672&#8243; img_size=&#8221;900X600&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1548853027954{margin-bottom: 70px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1549017454380{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<style>.gem-gallery-grid#style-69e34cd83ca26 .gallery-item { padding: calc(0px\/2) !important; }.gem-gallery-grid#style-69e34cd83ca26 .gallery-set { margin-top: calc(-0px\/2); margin-bottom: calc(-0px\/2); }.gem-gallery-grid#style-69e34cd83ca26 .not-fullwidth-block .gallery-set, .gem-gallery-grid#style-69e34cd83ca26 .not-fullwidth-block .portfolio-item-size-container { margin-left: calc(-0px\/2); margin-right: calc(-0px\/2); }.gem-gallery-grid#style-69e34cd83ca26 .fullwidth-block { padding-left: calc(0px\/2); padding-right: calc(0px\/2); }.gem-gallery-grid#style-69e34cd83ca26 .portfolio-filters { text-align: center }<\/style><div id=\"style-preloader-69e34cd83ca26\" class=\"preloader save-space\"><div class=\"preloader-spin\"><\/div><\/div> <div class=\"gallery-preloader-wrapper\"> <div class=\"row\"> <div id=\"style-69e34cd83ca26\" class=\"gem-gallery-grid col-lg-12 col-md-12 col-sm-12 gallery-style-justified hover-default loading-animation item-animation-move-up columns-4 columns-tablet-2 columns-mobile-1 \" data-hover=\"default\" data-uid=\"69e34cd83ca26\" data-filter=\"[]\"> <div class=\"portfolio not-fullwidth-block \"> <ul class=\"gallery-set clearfix\" data-max-row-height=\"280\"> <\/ul> <div class=\"portfolio-item-size-container\"> <li class=\"gallery-item size-item col-xs-12 col-sm-6 col-md-3 post-4277 post type-post status-publish format-standard has-post-thumbnail category-branding-it tag-activation-it tag-consulting-it tag-marketing-it tag-partner-it tag-partnership-it tag-planning-it tag-research-it tag-sponsorship-it tag-sport-marketing-it tag-strategy-it\" style=\"\"> <\/li> <\/div> <\/div> <\/div> <\/div> <\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div style='background-color: #1d1d1b; '  class=\"gem-quote gem-quote-style-1 gem-quote-no-paddings custom-color-blockqute-mark-added \" ><blockquote  ><span class=\"light\"><span style=\"color: #00abe4;\"><span style=\"font-weight: 400;\">Enhance <\/span><b>brand&#8217;s equity<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #00abe4;\"> directly through advertising campaigns and indirectly through promotions such as cause championing or event sponsorship.<\/span> <\/span><\/span><\/blockquote><span style=color:#e4e8e8;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1594748769084{padding-top: 45px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Sponsor Square is specialised in consumer market research and analysis. We combine it with the creativity in place for your advertising and make sure it is perfectly fit to your design of brand communication. We study social and demographic trends to offer our clients support for designing profitable matches with sport properties. And we work to create value beyond the sport competition with long term brand strategy.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1594798391256{padding-top: 125px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;sky&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243; el_sticky=&#8221;1&#8243; css=&#8221;.vc_custom_1645034908419{background-image: url(https:\/\/www.sponsorsquare.com\/wp-content\/uploads\/2019\/04\/S_likeSTUDIO.jpg?id=3122) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"title-h3\"><span style=\"color: #00abe4;\">Sponsor Square may be employed for one, or for a MULTIPLE, of the following reasons:<\/span><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1594799030670{padding-top: 25px !important;}&#8221;]<div class=\"clearboth\"><\/div><div id=\"thegem-divider-69e34cd83d185\" class=\"gem-divider   gem-divider-style-3\" style=\"\" ><\/div><div class=\"gem-list gem-list-type-square gem-list-color-3\" ><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To increase the size of your sponsorship team;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To augment the skill set of your current sponsorship in-house team;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To provide you an independent and more knowledgeable view of the sponsorship industry;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To conducting an audit on you current sponsorship activities;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To assisting your marketing team in the selection of new properties;<\/span><\/li>\n<\/ul>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1594799267596{padding-top: 25px !important;}&#8221;]<div class=\"clearboth\"><\/div><div id=\"thegem-divider-69e34cd83d1f7\" class=\"gem-divider   gem-divider-style-3\" style=\"\" ><\/div><div class=\"gem-list gem-list-type-square gem-list-color-3\" ><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To consolidate the sponsorship relationship and determining ongoing values and threats;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To draw up your brand sponsorship policy by establishing a focused strategy according to your main business goals;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To set a monitor for results on your current activation program;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To start setting a custom activation program for your existing sponsorship.<\/span><\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;120px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;sky&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1548853708935{margin-bottom: 30px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><div id=\"thegem-divider-69e34cd83d240\" class=\"gem-divider   gem-divider-style-3\" style=\"\" ><\/div>[vc_column_text]<\/p>\n<div class=\"title-h2\">SPORT AND BRANDS<\/div>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Studies <\/span><span style=\"font-weight: 400;\">(Gwinner &amp; Eaton, 1999)<\/span><span style=\"font-weight: 400;\"> have proved that the fit between an event and a sponsoring brand is enhanced where there is connection between the two, either <\/span><b>funcional<\/b><span style=\"font-weight: 400;\"> the brand or the product is actually used in the event and the <\/span><b>\u2018image based\u2019<\/b><span style=\"font-weight: 400;\">, as an abstract mutual perception of values and drivers for growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In motorsports this \u201cfunctional\u201d and \u201cimage based\u201d connections are hugely frequent in the international programs like MotoGP, WSBK and major national wise championships which involve large companies supporting yearly in sport teams and riders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #00abe4;\"><em>What values and drivers bring final results to the \u2018good fit\u2019 between motorsports and brand investors? We believe in the action of a set of three, for finding the direction:<\/em><\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><div id=\"thegem-divider-69e34cd83d253\" class=\"gem-divider   gem-divider-style-3\" style=\"\" ><\/div>[vc_single_image image=&#8221;3917&#8243; img_size=&#8221;&#8221; css=&#8221;.vc_custom_1645033874688{padding-top: 60px !important;padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1548856248473{margin-top: 50px !important;margin-bottom: 65px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><div id=\"thegem-divider-69e34cd83d265\" class=\"gem-divider   gem-divider-style-2\" style=\"\" ><\/div><div class=\"lazy-loading\" data-ll-item-delay=\"0\"><div class=\"gem-textbox  lazy-loading-item\"  data-ll-effect=\"move-up\" ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #cccccc;\"><div class=\"gem-textbox-content\" style=\"background-position: center top;padding-top: 8px;padding-bottom: 16px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #ffffff;background-color: #00abe4;\">1<\/span><\/div>[vc_column_text css=&#8221;.vc_custom_1645035485875{margin-top: 9px !important;margin-bottom: 9px !important;}&#8221;]<span style=\"font-weight: 400;\">\u00a0<\/span><b>Sport<\/b>&#8211;\u00a0source if information for connecting with specific target audience[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69e34cd83d338 {margin-top: -25px !important;}<\/style><div id=\"thegem-divider-69e34cd83d338\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"lazy-loading\" data-ll-item-delay=\"0\"><div class=\"gem-textbox  lazy-loading-item\"  data-ll-effect=\"move-up\" ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #cccccc;\"><div class=\"gem-textbox-content\" style=\"background-position: center top;padding-top: 8px;padding-bottom: 16px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #ffffff;background-color: #00abe4;\">2<\/span><\/div>[vc_column_text css=&#8221;.vc_custom_1645035528694{margin-top: 9px !important;margin-bottom: 9px !important;}&#8221;]<b><b>Sponsorship <\/b><\/b>&#8211; exceptional tool for strengthening the brand positioning and communication[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69e34cd83d394 {margin-top: -25px !important;}<\/style><div id=\"thegem-divider-69e34cd83d394\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"lazy-loading\" data-ll-item-delay=\"0\"><div class=\"gem-textbox  lazy-loading-item\"  data-ll-effect=\"move-up\" ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #cccccc;\"><div class=\"gem-textbox-content\" style=\"background-position: center top;padding-top: 8px;padding-bottom: 16px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #ffffff;background-color: #00abe4;\">3<\/span><\/div>[vc_column_text css=&#8221;.vc_custom_1645035538614{margin-top: 9px !important;margin-bottom: 9px !important;}&#8221;]<b><b>Studio <\/b><\/b>&#8211; action planner and storyteller for keeping active the connection with the audience[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><div id=\"thegem-divider-69e34cd83d3e0\" class=\"gem-divider  hide-on-mobile gem-divider-style-2\" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;sky&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1548856292491{margin-bottom: 40px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"title-h3\"><span style=\"font-weight: 400;\">DIGITAL, DESIGN AND CREATIVITY<\/span><\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p><span style=\"font-weight: 400;\">We study, understand and help local companies or sport teams planning sponsorship, from both perspectives. Sponsor Square is a new independent consultancy based in Italy, with +10 years experience in business communication and advertising programs for national and European business brands. We spend our expertise with companies and racing teams which are looking for to differentiate themselves within motorsports.\u00a0<\/span><\/p>\n<p><span style=\"color: #00abe4;\"><i><span style=\"font-weight: 400;\">\u201cStart to make the difference\u201d &#8211;<\/span><\/i><\/span><\/p>\n<p><span style=\"color: #00abe4;\"><i><span style=\"font-weight: 400;\">Surely \u201cchoose for being the different\u201d claims for changes, and courage most of the time. A brand can\u2019t play the same standard things as everyone else does and expect to be unique.<\/span><\/i><\/span><span style=\"font-weight: 400;\"> One of the really important factors for planning how to make the difference in the marketplace is to ensure the company\u2019s marketing and business objectives are aligned with the sport connection. Then, based on business objectives, it can be worthwhile to start introducing new strategies or elements that differentiate yourself from your past actions and slightly help your positioning take a diverse direction from the other sponsors playing your same position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes \u2018be different\u2019 can be ugly, a professional consultancy helps business or sport teams to be focused and to maintain their financial efforts working till the finish line. Again, being different can seem weird or sometimes less formal than usual. But managers need to appear as the ones offering something different to the audience. In my experience, the brands that started new trends upon their market segment, then had the best position to lead for raising image and financial results. You can\u2019t continue to ask yourself the same, \u201cWhat\u2019s everybody else doing?\u201d Comparison is essential for being different but not for following.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you look at the majority of past and current national motorsport sponsorships, almost all amateur riders do the same thing &#8211; they put logos on their hoodies, the team wear, their helmet, their race suits, their website, their hero cards, and social media walls. Moreover, riders and teams with more fundings may also print posters, produce video or present live stories on digital owned media platforms. But basically,\u00a0 the state of the art is that more than half of teams are doing exactly what all the other ones are doing, offering logo exposure in exchange for financial support. That\u2019s it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We try to change. As newborn consultancy Studio &#8211; we support and actively suggest brand sponsors and sport teams to embrace the change with us. <\/span><b>Consider investing financially apart for activation and leveraging the sponsorship to the next level by producing at loud the exclusive voice that nobody else can use outside the formal sponsorship agreement.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By this way, the racing team\u2019s efforts can always be successful whether or not they win. Surely the evidence will resonate proportionally to the sport results, but the sponsorship message will work in parallel to always match the positive values of sports. We will be in charge of producing multimedia contents to support the sponsorship positioning with the aim to maintain profitable connection with the fans and the entire target audience.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"small-body\">\n<p><span style=\"color: #c7c7c7;\"><span style=\"color: #c7c7c7;\">All image rights reserved <\/span>\u00a9Sponsorsquare<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We support you and strongly suggest brand sponsor and team to add investment on activation and leverage to take sponsorship to the next level by producing things that nobody else can say and represent instead of your brand or team. Be unique.<\/p>\n","protected":false},"author":1,"featured_media":3828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[136,152,139,153,154,117,155,118,119,143],"class_list":{"0":"post-4277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-it","8":"tag-activation-it","9":"tag-consulting-it","10":"tag-marketing-it","11":"tag-partner-it","12":"tag-partnership-it","13":"tag-planning-it","14":"tag-research-it","15":"tag-sponsorship-it","16":"tag-sport-marketing-it","17":"tag-strategy-it"},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/posts\/4277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/comments?post=4277"}],"version-history":[{"count":19,"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/posts\/4277\/revisions"}],"predecessor-version":[{"id":4592,"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/posts\/4277\/revisions\/4592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/media\/3828"}],"wp:attachment":[{"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/media?parent=4277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/categories?post=4277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sponsorsquare.com\/it\/wp-json\/wp\/v2\/tags?post=4277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}