{"id":4100,"date":"2020-07-20T14:18:46","date_gmt":"2020-07-20T14:18:46","guid":{"rendered":"https:\/\/www.sponsorsquare.com\/services\/sponsorship-planning\/"},"modified":"2022-03-10T17:43:47","modified_gmt":"2022-03-10T17:43:47","slug":"programma-sponsorizzazione","status":"publish","type":"page","link":"https:\/\/www.sponsorsquare.com\/it\/servizi-consulenza\/programma-sponsorizzazione\/","title":{"rendered":"SPONSORSHIP PLANNING"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1595246760016{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-lg-1 vc_col-md-1 vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1595247302135{background-color: #1b1b1d !important;}&#8221;][\/vc_column][vc_column disable_custom_paddings_mobile=&#8221;true&#8221; css=&#8221;.vc_custom_1595247289922{padding-right: 190px !important;padding-left: 70px !important;background: #1b1b1d url(https:\/\/www.sponsorsquare.com\/wp-content\/uploads\/2020\/06\/01_Services_272729.png?id=2562) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-sm-offset-0&#8243; el_class=&#8221;verticalPageTitle&#8221;]<div class=\"ult-spacer spacer-69e310a6eb597\" data-id=\"69e310a6eb597\" data-height=\"280\" data-height-mobile=\"180\" data-height-tab=\"280\" data-height-tab-portrait=\"280\" data-height-mobile-landscape=\"180\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-animation  ult-animate-viewport  ult-no-mobile \" data-animate=\"fadeInUp\" data-animation-delay=\"0\" data-animation-duration=\"3\" data-animation-iteration=\"1\" style=\"opacity:0;\" data-opacity_start_effect=\"\"><div id=\"ultimate-heading-466069e310a6eb6e4\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-466069e310a6eb6e4 uvc-1095 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-466069e310a6eb6e4 h2'  data-responsive-json-new='{\"font-size\":\"desktop:36px;tablet:36px;tablet_portrait:28px;mobile_landscape:26px;mobile:26px;\",\"line-height\":\"\"}' ><h2 style=\"font-weight:bold;color:#00abe4;\">OUTSET YOUR<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-466069e310a6eb6e4 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:63px;tablet:63px;tablet_portrait:50px;mobile_landscape:45px;mobile:45px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#ffffff;\">SPONSORSHIP<br \/>\nPLANNING.<\/div><\/div><\/div><div class=\"ult-spacer spacer-69e310a6eb72f\" data-id=\"69e310a6eb72f\" data-height=\"50\" data-height-mobile=\"30\" data-height-tab=\"50\" data-height-tab-portrait=\"50\" data-height-mobile-landscape=\"50\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column css=&#8221;.vc_custom_1595239946638{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 35px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-6&#8243;]<div class=\"ult-spacer spacer-69e310a6eb753\" data-id=\"69e310a6eb753\" data-height=\"200\" data-height-mobile=\"100\" data-height-tab=\"200\" data-height-tab-portrait=\"200\" data-height-mobile-landscape=\"100\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-847669e310a6eb775\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-847669e310a6eb775 uvc-4363 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1595253334422{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"lazy-loading\" data-ll-item-delay=\"0\"><div class=\"gem-textbox  lazy-loading-item\"  data-ll-effect=\"move-up\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #ffffff;background-position: center top;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;\">[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<span style=\"font-weight: 400;\">Once you have decided within your company that the sport sponsorship is a good fit for your brand, then you are ready to proceed with the planning process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The kick-off for planning starts with the<\/span> <b><i>property<\/i><\/b><b> selection<\/b><span style=\"font-weight: 400;\"> and its <\/span><b>selection criterias<\/b><span style=\"font-weight: 400;\">. The list of the selection criterias allow the parties &#8211; the sponsor brand and the sponsee &#8211; to describe their sponsorship insights and make the positive touch points between them sharpen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This initial planning phase for sponsorship is the key point for setting also the <\/span><b>objectives<\/b><span style=\"font-weight: 400;\"> against the brand expectations as a company investor and for making <\/span><b>financial decisions<\/b><span style=\"font-weight: 400;\"> towards the project of investment.<\/span>[\/vc_column_text]<\/div><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"lazy-loading\" data-ll-item-delay=\"0\"><div class=\"gem-textbox  lazy-loading-item\"  data-ll-effect=\"move-up\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #ffffff;background-position: center top;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;\">[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<span style=\"font-weight: 400;\">Central to fruitful planning is also <\/span><b>the design process<\/b><span style=\"font-weight: 400;\">. Colours, shapes, bases and materials are essential to define the best eye catching scheme to use during the period of the sport business relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each section of the planning process is created <strong>to execute a measurable effective programme<\/strong>. <\/span><span style=\"font-weight: 400;\">We can be at your side to help develop the entire process by the essential milestones that ensure your sponsorship for being <\/span><i><span style=\"font-weight: 400;\">evaluated<\/span><\/i><span style=\"font-weight: 400;\"> and your brand positioning to be consistent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a consulting Studio, <strong><span style=\"color: #00abe4;\">we share our expertise to offer you long term collaboration <\/span><\/strong>combined with our professional perspective from market research, creative communication and motorsport media environment.\u00a0<\/span>[\/vc_column_text]<\/div><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"lazy-loading\" data-ll-item-delay=\"0\"><div class=\"gem-textbox  lazy-loading-item\"  data-ll-effect=\"move-up\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #ffffff;background-position: center top;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;\">[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<span style=\"font-weight: 400;\">But last of all, the real tipping point for getting success inside the sponsorship over all, are the contents. Messages, news, results and all the updates made specifically to enrich the back and forth connection with the audience. This is especially relevant to draw attention from sport and media professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We focus on identifying the key target audiences, in terms of socio-demographics, personal interests and multiple priorities for specific segments of people, that help to outline the target&#8217;s choices as personas and then consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Write to us to start with an informal conversation and consider digging into details for a custom plan applied to your sponsorship.<\/span>[\/vc_column_text][vc_single_image image=&#8221;3822&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;.vc_custom_1643133047099{margin-top: 25px !important;}&#8221;]<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^169|url^https:\/\/www.sponsorsquare.com\/wp-content\/uploads\/2019\/01\/map-1.jpg|caption^null|alt^null|title^map-1 (Demo)|description^null&#8221; css=&#8221;.vc_custom_1593012223515{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(https:\/\/www.sponsorsquare.com\/wp-content\/uploads\/2019\/01\/map-1.jpg?id=169) !important;}&#8221;][vc_column]<div class=\"ult-spacer spacer-69e310a6eb89f\" data-id=\"69e310a6eb89f\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"50\" data-height-mobile-landscape=\"50\" style=\"clear:both;display:block;\"><\/div>[vc_single_image image=&#8221;3919&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;]<div class=\"ult-spacer spacer-69e310a6eb8bc\" data-id=\"69e310a6eb8bc\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" 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